Quality, innovation, range. Benelli reboots after their 100th year anniversary in 2011 to take on the market with even greater determination. The goals have been stated clearly: maximum product quality, an updated, more polished range, production in Italy but with marketing operations throughout the world. With all this, 2012 is sure to be a banner year with consolidation of the existing production organization in view of the gradual introduction of brand new models that will top off Benelli’s offer and complete the manufacturer’s relaunch started five years ago following the acquisition by QJ.
The Benelli motorcycle range for 2012 has been renewed, refined and enriched with new models. The first new product is the Motard 250 developed by Benelli QJ for the world’s emerging markets, but released in Italy with the clear objective of attracting a younger set of buyers to motorcycling in a critical moment where cost-awareness is at its maximum. Spunky, care in the details, fun to ride on any type of road, the new Motard 250 is contemporary and reliable thanks to the brand-new liquid-cooled single-cylinder engine. Lightweight and easy to manoeuvre, it’s the right choice for buyers looking for the sweetest riding pleasure at the right price. The model will be available next year second half. The TNT range’s quality and reliability is on the increase thanks to a painstaking process of optimization that sees these models setting the standard in their respective categories.
Tre-K, touring and sport for 2012: the new calibration of the suspensions guarantees maximum comfort in all riding conditions, even with a passenger on board, at the same time enhancing the sporty feel of the Tre-K models. These bikes have also benefited from the increased quality of components and assembly to offer the Benelli enthusiast the best in terms of reliability and just plain fun. What’s more, the renewed colour themes highlight the multi-faceted and dynamic lines of the Tre-K even more than in the past. Tre-K 1130 Amazonas: the queen of the sporty grand tourers is back with a new take on many of her details, including the mapping of the three cylinders intended to reduce fuel consumption and increase the regularity of fuel injection, and the new suspensions, chosen to improve riding efficiency while lowering the seat. The updated Tre-K 1130 Amazonas will be available at Benelli dealers from March 2012.
2012 promises to be a year full of new innovations for the Benelli scooter range. Included in the new line-up is the Caffènero 250, ideal for buyers seeking a versatile scooter, practical for medium distances but at the same time at perfect ease in manoeuvring city streets. The new engine guarantees excellent pick-up and a cruising speed that adapts to any condition, not to mention competitive fuel consumption. The result is a scooter that offers an efficient and dynamic way of getting around. The Caffènero 250 will be available from April 2012. Designed and constructed by Benelli QJ for emerging markets around the world, the new X125 and X150 are two models ready to be introduced with pride on European markets too. A totally new product is the brilliant X125 designed to slither through traffic. It’s light, agile, perky, a vehicle designed for the city where it stands out for its comfort, care in the details, and excellent braking. Offered in vivid colours, the new X125 is ecological: in both 4-stroke engines 125 and 150, the concern for the environment has taken a big role, thus the highly reduced consumption. The model will be available next year second half. Comes on the list the successful model Macis in a 125 version, but produced in a 150 version for travelling motorways and ring roads. Instantly recognizable for its original design, the model sports unique lines and is matched with an indisputable dynamic efficiency so that even the daily ride from home to office becomes an enormous pleasure. The Macis will be available at all Benelli dealers from March 2012. But the new products don’t stop here: one of the best-selling models out of the Pesaro manufacturer, Pepe, the popular 2-stroke single-cylinder engine, is now complemented by a new and evolved 4-stroke version, the ecological and highly fuel-efficient Pepe 50 4T scooter designed for city riders who want maximum comfort and an optimum value. The new Pepe 50 4T will be available in March 2012, while the Pepe 50 with 2-stroke engine is now available at the Benelli dealer network.
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